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English words and Examples of Usage

use "addressability" in a sentence


What I call addressability someone else can call versioning, and Godknows what a set-top box is these days.

GM is taking a closer look at so-called addressability in televisionbecause it speaks to a very narrow group of consumers, says BetsyLazar, executive director of advertising and media operationsat GM.

Any well-designed targeting, including ads delivered by some form of"addressability," is a good thing.

In a DVR context, it's less about "addressability" per se, than it isabout "giving the audience the opportunity to interact with the rightmessage at the right time."

While he says the shift to mobility is the media and advertisingindustry's most disruptive influence, and that "advertisingaddressability changes the nature of what we do," WPP Chairman SirMartin Sorrell has outlined ten issues that are having the greatestimpact on business globally and that require the attention not only ofhis organization but also require the focus of clients and mediacompanies.


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